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Badtz-Maru later received a PC game for Windows and Macintosh computers titled バッドばつ丸 ゴージャスタウンは大さわぎ!Hisato had a hand in developing the game. [1]
Badtz-Maru cameos with Hello Kitty and Keroppi in the first few minutes of the film Ready Player One. During the 2013 Character Ranking, if Badtz-Maru reaches 10th place or higher, a king-sized sofa based on Badtz will be made. However, he failed to reach that rank. Although Badtz-Maru was created by Hisato Inoue, at some time around 1996, his designer became Kaori Harada presumably after Hisato left Sanrio in 1995 to become a Freelancer. Ninja Badtz-Maru Hide and Pon!) - Appears on サンリオTVオリジナルソングブック::うれしSONG!!~みらいへの宝物 along with a Karaoke version.
Within a few years of his debut in May 1993, Badtz-Maru frequently landed in the top 5 of the official Sanrio Character Popularity poll; landing 3rd place in 1994 and eventually taking 1st place in 1996.
When Badtz-Maru was officially introduced in the Strawberry News May 1993 Issue, he was noted to be Sanrio's first "not nice" character.In Japanese "badtz" ( batsu) is a term for "X", the cross signifying a wrong answer. "Maru" means circle or "O", and signifies a correct answer. So, his name is like "wrong-correct," and is frequently represented by "XO". Indeed, with his friends Pandaba and Hana-Maru, Badtz runs the mischievous XO clan. Badtz-Maru was the official Mascot for the 2006 FIBA World Championship of basketball, which was held in Japan. Special merchandise based on this event was released as well.