Aunt Jemima Pancake Syrup 710ml Pack of 2

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But it was not until Wednesday that Quaker Oats announced it would drop the Aunt Jemima name and change the packaging. While some people might view the image of Aunt Jemima as antiquated or insensitive, Williams does not see it that way.

The Fight To Preserve The Legacy Of Nancy Green, The Chicago Woman Who Played The Original 'Aunt Jemima' ". She concludes the post, which has racked up hundreds of thousands of views across platforms, by saying, "Black lives matter, people, even over breakfast. The new logo’s red, white and yellow color scheme matches the colors that were used on Aunt Jemima’s packaging.

In retiring the name and character, the company acknowledged that Aunt Jemima’s origins were “based on a racial stereotype. Aunt Jemima is based on the common enslaved "Mammy" archetype, a plump black woman wearing a headscarf who is a devoted and submissive servant.

She was employed as a cook in the home of a Quaker Oats executive and began pancake demonstrations at her employer's request. She was presented as a "loyal cook" for a fictional Colonel Higbee's Louisiana plantation on the Mississippi River. The earliest advertising was based upon a vaudeville parody, and it remained a caricature for many years. Give your pancakes and waffles the topping they deserve with the delicious taste of Aunt Jemima Original Pancake Syrup.Uncle Ben's was renamed Ben's Original, and the rice brand start rolling out products in its new packaging in May, parent company Mars Food said last month.