Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

Product Information

However, if you look past that, this book is a good choice in building a good brand strategy foundation. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. Don't go into this expecting it to be the branding design bible, but consider it a solid introduction.

The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität. For those looking for a book that will guide you in creating a brand strategy, this book has it all!Although it discussed the tangible and intangible aspects of creating a brand, it gave more attention to the tangible elements or the visual identity of branding, though it has pointed out how the creation of brands needs to include a purpose, a message, a promise and several objectives which would guide designers through the designing process. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer.

The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. A tangible effort was made to cater to the visually-minded (who will surely make up a large part of the readership for a book like this). The inclusion of case studies was undoubtedly useful within a book such as this - highlighting key elements of a given brand strategy and detailing practical considerations for a design team. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design.However, I will say that it's a fairly sturdy introduction to the subject and worth a read if you are a first year Graphics student (college, not uni) who is contemplating a future in either branding or advertising more generally. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. But is it a fairly decent account of the considerations and practical processes involved in the development of a brand identity? Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand.