Colgate Gum Invigorate Toothbrush [Colours May Vary]

Product Information

Aspects like long-term stain removal and plaque reduction were harder to prove, but our testing sessions – which took place over several weeks – provided more than enough time to evaluate claims relating to these issues.

This toothpaste is thicker than most formulas – a thick transparent gel which was slightly minty but surprisingly sweet. The sweetness comes from propolis – the sticky brown resin deposited near the entrances of beehives. Want whiter brighter teeth but don’t want to slather them in chemicals or undergo expensive professional treatments?What’s more, this toothpaste for sensitive teeth remineralises tooth enamel and makes teeth more resistant to acid attacks, which could cause sensitivity. We honed in on a number of aspects, including stain removal, irritation reduction and mouth freshness. This is another great all-rounder which is ideal for anyone who wants to combine powerful cleaning action with whitening power.

It’s very white and rather drippy – you’ll need to start brushing as soon as you’ve loaded up your toothbrush unless you want to leave toothpaste trails all over your sink.

It’s one of the most stylish toothpastes out there, but probably not the best option if you’re expecting a deep clean. Enriched with hemp seed oil, this sensitive toothpaste will leave you with a lovely, soothing sensation every time you brush. It’s a love/hate toothpaste – when sniffing it for the first time, a fellow tester commented “why do I want to taste like a naan bread? This is a toothpaste which left our mouth and teeth feeling brilliantly clean without the irritation we’ve come to associate with pastes that double down on the cleaning power.

Don’t assume this means compromising on cleaning power though – this toothpaste left our teeth feeling amazingly clean and, when used during a sensitivity flare-up, there was a definite soothing effect (apparently thanks to something known as “ActivCalm technology”). If you’re prone to sensitivity, look for whitening toothpastes which use naturally-derived silicas or hydrated silica to provide the abrasion, rather than overly granulated formulas. This fluoride-free (and at this point we’ve got to point out that we’ve yet to find a dentist who will suggest that skipping fluoride is a good thing) toothpaste is undeniably aimed at brushers who want their bathroom cabinets to look as stylish as their shiny white teeth. Colgate Link Deep Clean Replaceable Head Toothbrush has been beautifully designed with a premium aluminium handle that you can use and reuse for as long as you like.

Then again, perhaps we should be wondering why we’ve become so accustomed to dazzlingly white toothpastes, and should be questioning which ingredients are used to create this effect. That said, this is a wonderfully minty toothpaste which left our teeth – and mouth – feeling fabulously, thoroughly clean. The chunky metal packaging was a source of frustration – it will undoubtedly contribute more to landfill than the average toothpaste tube, and we had to rummage around our bathroom cabinet to find something to pierce the metal seal.