Galaxy Milk Chocolate Digestives, Galaxy Orange Chocolate Digestives, Galaxy Milk Chocolate Bar

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She said: “There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for a market challenger brand to occupy. During the 1980s, a very different series of TV adverts was launched which came with the slogan "Why have cotton, when you can have silk". Mars Chocolate Drinks and Treats GM Michelle Frost said Mars is responding to "extremely limited choice" in the branded digestive market. This number rises to 55% in 18 to 25-year-olds, suggesting there is a fantastic opportunity for retailers to increase penetration with our Galaxy chocolate digestive biscuits.” This makes for a really exciting time for retailers to be investing more into the category, and introducing the much-loved taste of our confectionery brand favourites to their customers in new formats!”

Particularly one that reaches different occasions and appeals to a wider spectrum of shopper demographics.

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In fact, when the recipe was invented by two Scottish doctors in 1839 (McVitie’s manufactured its own secret recipe, created by Sir Alexander Grant, in 1892), the supposed “digestive” benefit came from the dose of bicarbonate of soda which lightens the texture, and, they postulated, might help with acid reflux. These days, commercial forms of baking powder (bicarb mixed with acid) are used, which helps the biscuit rise a bit, but whether there was ever any real digestive benefit is debatable. Digestives are the sensible jersey of the biscuit world, comforting without being fancy. There are recipes for homemade versions on the internet but this seems an odd idea, much like those dough presses designed so you can spend hours sweating in the kitchen to make custard creams that look just like ones you buy, but at five times the cost. More controversial is the palm oil that is an ingredient in all the biscuits I tried. According to the World Wildlife Fund (WWF), palm oil production is responsible for the destruction of forests all over the world, destroying the habitat of endangered animals and contributing to global warming.

Galaxy will launch two types of chocolate digestives, but they will only be available for three months. The Galaxy brand is synonymous with great-tasting chocolate; consumers know the familiarity and quality to expect.” Mars Chocolate Drinks and Treats (MCD&T) is set to launch Galaxy Milk Chocolate and Galaxy Orange Digestive Biscuits. Mars Chocolate Drinks and Treats (MCD&T) has announced the launch of a new range of chocolate digestive biscuits under its Galaxy brand. Contrary to recent opinion, 75% of respondents prefer their digestive chocolate side up, with a perfectly timed one to two second dunk (71%), enjoyed in three separate bites. This ensures a slight melt of the chocolate topping, sinking gradually into the soft crumbly biscuit base, without risk of losing any of your treat to the bottom of your cup!

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Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: “One in three households consume chocolate digestive biscuits*, however branded choice is extremely limited. There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for market challenger brand to occupy. Particularly one that reaches different occasions and appeals to a wider spectrum of shopper demographics. The new biscuits combine the everyday familiarity of a digestive biscuit, with an unmistakable half coating of GALAXY milk chocolate.

Michelle Frost, Mars Chocolate Drinks and Treatsgeneral manager, says: “One in three households consume chocolate digestive biscuits [ Nielsen and Kantar], however branded choice is extremely limited. There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for market challenger brand to occupy, particularly one that reaches different occasions and appeals to a wider spectrum of shopper demographics.The new biscuits combine a standard digestive biscuit with a half-coating of Galaxy milk chocolate. And it seems when it comes to chocolate digestives, people are willing to give up some of life’s most popular luxuries to ensure they can still have their favourite biscuit in their life! This number rises to 55% in 18-25 year olds, suggesting there is a fantastic opportunity for retailers to increase penetration with our GALAXY Milk Chocolate and GALAXY Milk Chocolate Orange Digestive Biscuits.” In the past it has been suggested that one full, longer dunk of up to eight seconds was the best method to enjoy a dipped digestive, however our research now shows that taking the time to enjoy the moment a little bit longer with shorter dips, and more bites, makes for the ultimate dunking technique!”

Observing the growth of the special treats subcategory, we have developed new Mars Secret Centre Biscuits to offer Mars fans something a little more indulgent in their biscuit choice,” said MCD&T general manager Michelle Frost. Mars Chocolate Drinks and Treats is launching a rival to McVitie’s digestives with the debut of Galaxy chocolate digestive biscuits. The digestive’s other major ingredients are fat and sugar. Or rather, sugar-like substances, such as invert sugar syrup, a sweeter-than-sugar mixture of glucose and fructose much loved by industrial biscuit bakers as it improves the browning and flavour. It’s also considered an indicator that the food is ultra-processed, and so should be consumed with circumspection – however, we don’t need a health report to know not to stuff ourselves with biscuits. These days, Galaxy is made from 100% responsibly sourced cocoa. The flagship range of chocolate bars includes Smooth Milk, Smooth Caramel, Salted Caramel, Smooth Orange, Crispy, Honeycomb Crisp and Cookie Crumble. 2. Galaxy is the third best-selling chocolate bar in the UKThe range includes two flavours: orange and milk chocolate.The new biscuits combine the “familiarity of a digestive biscuit” with a half-coating of Galaxy milk chocolate. The new biscuits combine the everyday familiarity of a digestive biscuit, with an unmistakable half coating of silky-smooth GALAXY milk chocolate. Making the everyday chocolate digestive that bit more special! Mars biscuit products are produced by Burton’s Biscuit Company, which was this year merged with Fox’s Biscuits to form a new business called Fox’s Burton’s Companies (FBC) UK. Mars Chocolate Drinks and Treats (MCD&T) has unveiled Secret Centre Biscuits to tap into demand for indulgent sweet treats.