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I use Shifman’s framework to examine these three dimensions while situating the meme within British cultural practices.
Camp can be seen across various genres and formats in America – from cable TV series Desperate Housewives (ABC, 2004–2012) to Hollywood films such as What Ever Happened to Baby Jane?
Cassidy has been in and out of the series since 1993, when she was 10 years old, and viewers have grown with her character while she has simultaneously grown with the series. With more than 6 million views in four days [20] [22] and more than 30 million that month, [23] [24] the video has been described by viewers as both cute and cringey. It is an act of self-censorship that accommodates the perception of others and directs satire towards the self rather than ‘confronting external targets’, as Danielle Russell (2002) argues. The point of Swarbrick’s climate change speech was that younger generations feel they can no longer rely on older generations to help solve major and daunting environmental and economic issues.
Memes are often created and built upon pop culture/current affairs, while online magazines and news articles influence pop culture.But more often, they’re politicized, with teens reacting to adults who are judging things like their gender expression, their financial choices, their approach to job-hunting, or their leisure activities. Far from sitting atop riches, many of them never saw their household wealth recover after the Great Recession. Lepera, a popular TikTok teen with over 120,000 followers, made a viral OK boomer TikTok reacting to a conversation she had with her grandfather. Perhaps that’s why so many of them keep pushing back against the meme — thereby strengthening the meme’s basic point.