​Barbie Signature BarbieStyle Fully Posable Fashion Doll (Brunette) with 2 Tops, Skirt, Jeans, Jacket, 2 Pairs of Shoes, Gift for Collectors, HCB75

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Barbie was one of the first toys to have a marketing strategy based extensively on television advertising, which has been copied widely by other toys. In 2006, it was estimated that over a billion Barbie dolls had been sold worldwide in over 150 countries, with Mattel claiming that three Barbie dolls are sold every second. [15] Barbie® Launches New Music Producer Doll to Highlight the Gender Gap in The Industry". Mattel News. September 13, 2021 . Retrieved September 20, 2021. Al-Ahram Weekly | Living | Move over, Barbie". Weekly.ahram.org.eg. June 7, 2006. Archived from the original on May 13, 2011 . Retrieved May 23, 2011.

Starting in 1980, it produced Hispanic dolls, and later came models from across the globe. For example, in 2007, it introduced " Cinco de Mayo Barbie" wearing a ruffled red, white, and green dress (echoing the Mexican flag). Hispanic magazine reports that: Intern, HL (July 2, 2014). "Mom Of 6 Has 36 Surgeries To Look Like A Barbie Doll — Did It Work?". Hollywood Life. Archived from the original on March 15, 2016 . Retrieved April 27, 2018. Ahlgrim, Callie. "A mom found her daughter's 'curvy Barbie' in the trash — and used it to teach her a lesson about body diversity". Business Insider . Retrieved April 19, 2018.Norton, Kevin I.; Olds, Timothy S.; Olive, Scott; Dank, Stephen (February 1, 1996). "Ken and Barbie at life size". Sex Roles. 34 (3): 287–294. doi: 10.1007/BF01544300. ISSN 1573-2762. S2CID 143568530. a b c "Barbie | Role Models | Inspiring Women | You Can Be Anything". Barbie.com by Mattel. 2018 . Retrieved March 8, 2018. The standard range of Barbie dolls and related accessories are manufactured to approximately 1/6 scale, which is also known as playscale. [92] The standard dolls are approximately 11 + 1⁄ 2 inches (29cm) tall. Chang, Andrea (January 18, 2011). "Mattel, MGA renew fight over Bratz dolls in court". Los Angeles Times. Barbie Runway Show – Fall 2009 Mercedes Benz Fashion Week New York". MyItThings.com. February 14, 2009. Archived from the original on July 14, 2011 . Retrieved May 23, 2011.

Company News: Mattel Says It Erred; Teen Talk Barbie Turns Silent on Math". The New York Times. October 21, 1992 . Retrieved June 15, 2010.In May 2001, MGA Entertainment launched the Bratz series of dolls, a move that gave Barbie her first serious competition in the fashion doll market. In 2004, sales figures showed that Bratz dolls were outselling Barbie dolls in the United Kingdom, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand. [122] In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz dolls. [123] Donnelly, Matt (April 26, 2022). "Margot Robbie's Barbie Sets 2023 Release Date, Unveils First-Look Photo". Variety . Retrieved May 1, 2022. a b "The Barbie Doll Syndrome: Why Girls Are Becoming Obsessed with Unrealistic Curvy Bodies | Women's". Women's. January 13, 2018. Archived from the original on April 28, 2018 . Retrieved April 27, 2018.