Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too

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This is a sentence that we will hear almost every day. The author is telling us why we should follow our passion Everyone has a passion for something in their life. There is no limit to the variety of creative pursuits that may be pursued. Of the entire book, I most liked Gary’s discussion of “Authenticity.” This chapter really rang true. When I think of people who have done well in digital marketing, they always stand out as genuine. The author makes a funny (but true) assertion about selfishness and business. He doesn’t say your entire outlook should be focused on other people—but just enough, since everybody else is ENTIRELY self-centered: “If your nature is at least 51 percent altruistic and only 49 percent selfish, you have a real shot at breaking out, because the vast majority of people are 70 to 99 percent selfish.”

You don’t get to call yourself an expert until you’ve put in the work—and the market decides, not you.” Judul : Crushing It!: Bagaimana Wirausaha Besar Membangun Bisnis dan Pengaruh Mereka---dan Bagaimana Anda Juga Bisa Melakukannya The explosion of social media is a game changer that’s made it possible for anyone to broadcast to a mass audience. And here is an example of the new world: So many people don’t think of themselves as cameraworthy, but vlogging and documenting doesn’t demand that you be glamorous or beautiful or really superficially special at all. Have you looked at what’s out there? Aside from the beauty bloggers, the bodybuilders, and the rising pop idols—in other words, aside from everyone in an industry where your looks really matter—everyone on YouTube looks pretty damned ordinary. There are vloggers with disfiguring tumors, vloggers with disabilities, vloggers of all ages and shapes. Vlogging is a terrific way to document instead of create, which means that literally anyone can do it. You don’t need to be accomplished (at least not in the way 99 percent of you reading this define accomplishment) to break out on this platform because, remember, when you’re documenting and not creating, you’re allowed to learn as you go. You don’t have to be an expert (yet). You don’t have to be successful (yet). The only thing you really do have to do is make the road to getting there interesting. I would recommend to anyone who wants to create the life of their dreams through doing what they are passionate about.

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Gary Talks a lot about making a personal brand in this book and constantly shows why it's important. It’s a matter of survival to think beyond your current successes and constantly look for ways to create new ones so that you’re never limited to any one platform or even one topic. How do you do that? By creating a personal brand so powerful that it transcends platforms, products, and even your passion.”

I didn't realize that this was a follow-up book, & am very much looking forward to getting my hands on the first one. This is the first business book I've read that "gets it", at least in relation to exactly what I specifically want to do, what I want to create & where that foundation will hopefully lead me. It excelled my thought-process of the matter & lit a different kind of fire under my ass, so to say. Like, I am so glad I came across this book. I don't really talk about what I want to do, at least not too in-depth, because I'm somewhat embarrassed about it; I don't know how to explain it, because I know people aren't going to get it. And this book validates my vision & what I've been working on, & I have a renewed sense of inspiration because of that. When you reach out to people who can help you, offer them something in return. If, for example, you hope to gain exposure by working with established influencers, devise a unique offer that benefits them as well as you. They’ll almost always ignore you. Nonetheless, persist every day, for months, for years, or more. Use any or all of the following platforms to build your brand: Gary’s unique perspective on what has changed and what has not shows why it is still true today. He also cited examples of how Crush It! concepts have helped other businesses become more successful than they ever dreamed imaginably. Here, we don’t only mean monetarily. He argued you could create a personal brand with the help of the internet. You’ll learn how to build a personal brand and use social media effectively. You’ll also discover ways to create engaging content and make money from it all. Author’s Perspective If you have read Gary’s other books, or paid attention to any of his content, there won’t be a whole lot of new information here. Which, is good because that means his message is consistent. However, what you will find is new information that’s more current than his 2009 book, Crush It. If you’re looking to start a new business venture, wherever point of that you may find yourself in, Gary offers practical tips on how to get started and be effective on any social media platform. Sure, some may read this and think it’s a load of bull. But I’ve implemented some of the things he has mentioned in this book, and others, and it’s benefitted my podcast. So, take my opinion for what you will. And after that? He took what he’d learned about online marketing and advised others. Today, Vaynerchuk runs a huge digital agency with offices in New York, Los Angeles, Chattanooga and London.The tactics are different; the strategies remain the same. Intent, Authenticity, Passion, Patience, Speed, Effort, Attention, Content. I recommend this book to anyone who has a marketable talent n want to create a market for it over the social media. To succeed on a grand scale, you need to work for free, nearly nonstop, and probably for years before any substantial payoff. Be yourself and always speak the truth; without authenticity you can't bring consistent content. This also applies to choosing which brands you work with, as you should only work with brands that are aligned with your personal brand. There is a lot to consider in this new book, and lots of interesting stories to read. I could related to some of the stories better than the others. I suspect many readers will focus on the stories most relevant to their personal situation.