The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

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The more unexpected the style, in the context of your category, the more likely you are to stand out." Become the most specific writer in the category you choose. The kind of writing that doesn’t resonate with people is the one that’s not specific. To this effect, niche down until you find a category you can dominate. If you can figure out a way to niche down until you can’t, then you’ve found your niche. By being specific, you always know what you’re writing about. Start from a niche and expand from there. On the contrary, never start from a broad category and then niche down. Level 6: Engineering Credibility The best way to do so is to take them from an article they like to an article they will bookmark forever. Don’t even start thinking about creating a blog. Instead, start writing on social media and social writing platforms, such as Medium or Wattpad if you’re a fiction writer. Unless if you want to write for just you and your mom.

Since you’ll be using social platforms to post your writing, always publish first and consume later. In other words, create more than you consume. Write a lot and the more you write, the more data you’ll gather, the better skills you’ll obtain, and the faster you’ll learn from the craft.The book doesn’t merely teach you how to write. It teaches you about the importance of hard work, how to be successful and beat the competition, how to write, how to think about writing, and most importantly, how to get someone’s attention through writing. Data tells you what works and what doesn’t so that you can improve your craft. The only way to get data is to start writing online so that you can find your voice, see what works, what doesn’t, and adjust. New categories are created at unlikely intersections between categories, spotted by writers with an intimate understanding of one or several categories. In the end, the category you create is your own way of seeing the world. To be a successful writer, you don’t have to be the most talented, you have to be the most consistent.

To conclude, write a lot. Don’t treat it like a hobby or think about it, just do it. Writing, like most skills, is a game and anyone can play it. To win the game, you must play it and master it. If you deserve to win, you eventually will. of the book is writing advice that isn't applicable to other mediums, so I mostly skimmed those sections. It was interesting to see how online writing differs from conventional writing, as most of his advice surrounds how to keep the fried attention span of readers engaged. Sure, with this much practice I’ve hadsome successes and certainly helped people grow their business with my writing, but by no means have I ‘made it’, or ‘beaten the game’. Nicolas seems to have done just that. And I wanna learn. Credible talking heads: This is the category of people or publications that are most qualified to talk about a given topic The best is to combine them both: use a niche to answer a universal question. Eg: “How to become a better writer to solve childhood traumas”.

1. Beat the Game

And if our social feeds are like the slot machines, and we as users are the players who keep pulling the next chance of a shot of winner-juice, and it’s pretty clear to all of us who would be the house in this Digital Vegas scenario; Writing online (OW) is a competition. Writers compete for the attention of readers against everyone else (Youtube, Netflix…). Goal #1: See if you can be consistent. The minimum amount of writing and posting is one per month, but you should write twice per month. Ideally, you should write daily or at least several times per week. What's more, as high as my to-read list gets, I know I'll return to this one as a vital reference material as a develop my online writing skills.