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It’s always a risky strategy to push content right to the edge of slides, as things can get cut off. The layout also failed to account for the chyrons that appear at the bottom of news broadcasts, which could easily have been anticipated and designed for. Try and keep it simple Chris Whitty read medicine at the University of Oxford but rather than specialising immediately afterwards, he broadened out with an MBA and postgraduate degrees in economics and law, and took academic posts in the UK, Africa and Asia. At 29, he was recruited for a medical registrar post at the LSHTM, beating older, more experienced candidates. “There was something about him,” says David Mabey, a professor of communicable diseases at LSHTM who sat on the interview panel. When everything works, a good presentation can drive markets and forge reputations. Of course, this particular evolution wasn’t exclusively Microsoft’s doing. Because perhaps the most memorable corporate presentation of all time—Steve Jobs’s announcement of the iPhone at Macworld 2007— wasn’t a PowerPoint at all. It was a Keynote. Boris Johnson (right) and Chris Whitty arrive for a Covid-19 media briefing at Downing Street in February. Photograph: WPA/Getty Images Official guidance also stated: “You must not have a work Christmas lunch or party, where that is a primarily social activity and is not otherwise permitted by the rules in your tier.”

Mr Johnson has spent the last few days trying to shore up support after mass resignations from No 10 last week raised further questions about his authority. In the late ’40s, multimedia was a novelty. But by the early 1960s, nearly all companies with national advertising budgets were using multimedia gear—16-­millimeter projectors, slide projectors, filmstrip projectors, and overheads—in their sales training and promotions, for public relations, and as part of their internal communications. Many employed in-house A/V directors, who were as much showmen as technicians. Because although presentations have a reputation for being tedious, when they’re done right, they’re theater. The business world knows it. Ever since the days of the Vitarama, companies have leveraged the dramatic power of images to sell their ideas to the world. Next slide, please Many people of extraordinary knowledge and authority have a tendency to be slightly pompous and self-regarding, and the thing about Chris is he’s very self-effacing. He’s modest about his extraordinary intellectual abilities and he’s a thoroughly decent human being of the type that society desperately needs more of. I wish we could clone him and have hundreds of Chris Whittys.” But many Tories are privately saying they are waiting for the result of the Met investigation and the full Sue Gray report to decide whether to trigger a confidence vote.This is Gaskins’s key insight: a presentation’s message is inevitably diluted when its production is outsourced. In the early ’80s, he meant that literally. The first two versions of PowerPoint were created to help executives produce their own overhead transparencies and 35-millimeter slides, rather than passing the job off to their secretaries or a slide bureau. The Mirror revealed last year that dozens of staff had spent the evening huddling in groups around their office computers rather than dialling in from home. The PM's allies have claimed that he will not resign even if he is fined by the Metropolitan Police for breaching Covid rules.

Here it is. A selection of the posts remastered with the addition of the inimitable Gareth Kiddier, who has a musical CV as long as his keyboard, giving another dimension to fiddle, harmonica, and occasional jaw harp and tambourine from Martin. Here are favourite polkas, slides, barn dances, set dances, highlands and more. Martin and Keith have been making music together for over 20 years, when Keith’s overseas work commitments permitted, and before the Covid crisis they had been collaborating on a regular basis to indulge their love for the music of the Sliabh Luachra, the old dance halls of Irish America, and beyond. PowerPoint had become shorthand for the stupefying indignities of office life—a 2001 New Yorker profile summed it up as “software you impose on other people.” Many people online also complained that the slides didn’t fit the screen. This was an error seen on the BBC only, which had set them up wrong, and wasn’t the government’s fault. However, it does suggest the government isn’t considering what devices people will use to view the press conferences. They appear to be designing for the 50-inch television they are viewing and not for the many people streaming or catching up on their phones.However, the new photograph shows four people with alcohol and food, as well as a Christmas hat and tinsel, which suggests a Christmas party. If you have three bullet points and the first one says, Action points for 2021, it’s not helpful for you to say, ‘We have to do some important things this year.’ The audience will be looking for Action points for 2021. Getting these things right is important. We’ve seen previously and in this pandemic that trust in government influences whether people follow public health guidelines. And in a UK survey earlier this year, those who had low levels of trust in the government’s ability to handle the outbreak were twice as likely to think its response had been confused and inconsistent. While a set of confusing slides won’t alone dictate how people behave, these things add up. This subtly reminds the audience what the point of the slide was. For example, ‘As a result of the information on this slide, we now know X.’ It’s a good way to reinforce key messages by repeating them.

Visual/Imaginative learners prefer information laid out in a visual, often structured format. They love pictures, charts and graphs, will probably take notes, and often doodle when listening. The top lawyer added: "In light of the new evidence it now makes no sense for this gathering not to be investigated by the police given that an almost identical gathering in the Cabinet Secretary Simon Case's office two day's later is being investigated."

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You can also use the new “standout” mode (not sure about that name, I prefer “weatherman mode”) to appear over the slides which can help promote engagement. Note, standout mode person overlaid on the slides won’t come through on a recording, The recording will show normal bottom right video. My natural style is not to use slides at all. I prefer to engage an audience with what I’m saying. But over the years I’ve learned that some people in an audience like to be engaged visually as well. Whitty’s supporters are defensive of mistakes in the early days of the outbreak, when he was among those who believed a flu pandemic was the best model for understanding what the UK was facing. They point out that scant evidence was filtering out from China – and say it was better to take decisions than await the fuller certainty that came with time. One Covid laws expert said that Scotland Yard should now add the Downing Street Christmas quiz to the list of events it is probing. The choice made for this map overemphasises small leaps in small numbers at the expense of big leaps in large numbers. Unless the values up to 25 and those between 25 and 50 had significance in policy, they could have been lumped into 0-50. Likewise, the map suggests anything greater than 200 doesn’t really matter – that a rate of 201 deserves the same colour as a rate of 601. This doesn’t seem right to me. But the point is, this system needs to be explained, because choosing different intervals can create a very different impression.

It’s worth remembering that audiences are made up of three groups of people – auditory, visual and kinesthetic – and they all learn in different ways. I’m really looking forward to seeing family and friends, I’ve not seen family and friends for a very long time, like most people,” he told a virtual event last month hosted by the Royal College of Physicians. “I’m really looking forward to getting out of London. I’m in London to work, not because I wish to live in London, and getting out to the hills in England and the mountains in Scotland, that’s a very distant, but very attractive dream.” The last slide projector ever made rolled off the assembly line in 2004. The inside of its casing was signed by factory workers and Kodak brass before the unit was handed over to the Smithsonian. Toasts and speeches were made, but by then they were eulogies, because PowerPoint had already eaten the world. Inventing PowerPoint Just two days after the Mirror's initial story, the PM said: “I can tell you once again that I certainly broke no rules." By integrating these phrases into your virtual event vocabulary, you can keep your dialogue flowing and cohesive. You want your audience concentrating on the information you deliver and its value, not on the mechanics of movement from slide to slide.This was held at a time when indoor social gatherings of two or more people were banned and the Government had told people they "must" not have a Christmas party."

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