Edexcel Gcse (9-1) Business (Edexcel GCSE Applied Business)

Product Information

Some of these business concepts are hefty and more in-depth than one would expect for an introductory book, but they are covered in great detail and at length so that students can process the information by looking at graphs, charts, and examples in addition to just reading the definition of concepts.

The graphs and navigation were easily used and free of errors. There were clear explanations of the images and charts that expanded on the content being presented. Navigating this text was very user-friendly and straightforward. Reviewed by Zachary Ward, Assistant Professor of Health Administration, University of Southern Indiana on 4/18/22 I believe the textbook was well diversified throughout. I think this is another area that will continue to evolve as it is updated. The information in the textbook was accurate and reviewed my a large number of professionals as referenced at the beginning of the textbook. The information utilized a fact presenting format that steers clear of unbiased content. Reviewed by Kathryn Archard, Senior Lecturer, Writing Program Director, University of Massachusetts Boston on 5/27/20Reviewed by Sherri (Sharon) LaRue, Associate Professor, University of Alaska Anchorage on 11/9/20, updated 1/10/21 As a textbook targeted at an introductory course in business, the Introduction to Business - 2018 textbook provides a practical overview of various aspects of business over the course of 17 chapters. In addition, this textbook provides key terms (with definitions) at the end of each chapter, which is easier for students to access than looking at one large glossary at the end of a textbook. Really liked this book, as well as the instructor materials that suggested appropriate video links. I would like to see more end-of-chapter activities with more in-depth assessment prompts. There are plenty of open-ended, critical thinking prompts, but more structured activities would be welcome too. This text serves as an introductory text for business. With that said, there’s not too many areas, as far as foundational principles are concerned, that become “out of date”. However, the structure of the book is such that updating areas would be easy to implement. The textbook modularity is good. The index takes a while to load but clearly identifies the topic links in every chapter.

I appreciate the use of modern, real-world examples to give students a more in-depth understanding of these business topics, which are otherwise abstract and intangible.

I have used the book for multiple terms now and have not found any major errors in the information presented. Some of the charts we a little too wordy. I would prefer a cleaner chart with less words. I like what the charts are showing us, but I think they could be cleaner and easier to visualize. The text is written in clear, succinct chapters. The chapters are not too long and the table of contents is well-organized to help the learner easily navigate and access each chapter and related resources. The ability to search the book is also very helpful. Each chapter has a section for key terms, learning outcomes, and activities – all contributing to the clarity and usefulness of the materials presented.

It does not appear that the book is set-up using a modular approach or using sections to breakdown the 17 chapters in 4-5 broad sections or modules. Consider using a common modular format that include Business Basics, Marketing, Operations and Finance.Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. About the Contributors Authors Many recent business stories are used as examples in teaching fundamental concepts. This really increases the relevancy and integrity of the text. The authors do not shy away from trendy subjects, products or people. For example, a lot of references to Elon Musk, China, Google, etc. The examples and case studies used are relevant to today's business concerns. Real world companies and business products are examined. The "Hot Links" add additional relevant resources. I have utilized the text for two courses, and I cannot recall finding any technical errors with the book. Yes, I think it uses the correct and current phraseology you would expect to see as students transition to jobs.