The Girl, the Bear and the Magic Shoes

Product Information

No clean getaway! British family catch cleaner stealing their property - and hiding it in her BRA - after setting up secret camera in their four-star Benidorm hotel room Girl&Bear’s mission was to challenge the conventional production model and adapt to the changing landscape of integrated communication agencies. Claire noted that: “Creating Girl&Bear was about evolving the way we make, to create a new shape of production agency”. Offering both high-quality craft and good value to clients without compromising on either. She asserts, “We will always deliver craft without compromise, whatever the budget, whatever the channel, wherever in the world." The “sex wars” of the 80s were on the horizon, and heterosexual feminists were grappling with men as objects of desire who can nonetheless always pose a threat. Engel is playful, slyly winking on these questions; riffing, for example, on age-old misogynistic associations of women’s genitals with fish, as when Lou buys fish for the bear, which repels her.

According to the agency, the system is designed to guide clients through the increasingly complicated world of multi-format, multi-language and dynamic creative production and enable the delivery of crafted work at scale and pace, across all channels. Bringing cutting-edge technology and automation into the production process in the right way, at the right moments will ensure Girl & Bear’s makers around the world can work more efficiently as well as give clients a seamless delivery experience. The campaign’s approach and creative was informed by research carried out with smokers by Cowry Consulting and our VCCP Stoke office. Added to this it was key to campaign success that the messenger chosen to deliver the fact was likeable and able to cast judgement while provoking the right emotional response. In a follow-up video, Morinicosaid she was protecting her "children." She added that she lives in the mountains, where bear sightings are common. Snow could fall as far south as Hampshire this week with Arctic snap set to send temperatures plunging below zero - as map shows where flurries could hit UK today

Austin added that VCCP has always produced beautifully crafted work. With Girl&Bear, it will build on this legacy, while bringing a fresh approach to production through new ways of making, new technologies, new formats and always seeking out the best and most exciting talent. Girl&Bear launches with a large portfolio of clients including Domino’s, O2 and White Claw. Recent celebrated campaigns include Domin-oh-hoo-hoo for Domino’s and The O2 in Fortnite Creative for O2 . MD at Girl&Bear, Claire Young , added: “For us ‘how’ we make things is just as important as ‘what’ we make for clients. I’ve always wanted to reimagine production and creating Girl&Bear has enabled us to supercharge our making offering and evolve the industry model. We know that creativity is a business multiplier and we believe that great production doesn't need to be a choice between pace, scale and craft - we’re in the business of ‘and’. World class integration is something that VCCP is famous for, and with Girl&Bear we are now in an even stronger position than ever to deliver on that promise.”

The studio’s capabilities will include film, audio, design, print, photographic and digital production, although they will continue to work with outside partners when necessary. As well as servicing VCCP’s network across London, Madrid, Prague, San Francisco, New York, Singapore, Sydney and Shanghai, Girl & Bear is promising additional production at scale in every region of the world hubs in the Czech Republic, South Africa and Asia Pacific. She said she ran outside after hearing her dogs barking and at first thought the bear was a "funny-looking dog." When she noticed it was a bear, she sprinted toward the animals.

With 250 “makers” already on board, the launch of Girl & Bear (named after VCCP’s logo) is essentially a way to consolidate and clarify of an existing offering, and presumably make more money in this increasingly lucrative area. Already, the new studio counts Domino’s, O2 and White Claw among its clients. One 17-year old, Hailey Morinico, was shown on video dashing toward and pushing a bear off of her fence in a now-viral TikTok post. Cigarette butts account for 66% of all litter in England, yet many smokers do not consider dropping them on the ground to be littering. So how do you bring about behavioural change? 🚬 Girl & Bear is a new content production offering from VCCP Group, which promises to deliver production services and technology to its clients around the world. Adrian Coleman, founding partner and group CEO at VCCP, said: “Content creation and production is something we have always offered to our clients and as the making arm of VCCP, Girl & Bear now elevates our production offering globally, bringing further cohesion to our group, and a challenger proposition to other networks. All brought to the market by an extremely talented leadership team who all bring different skills to the table, working towards one common goal to bring fresh thinking and new ideas to how we make.”