Wild Turkey Longbranch Kentucky Bourbon Whiskey 70 cl, 43% ABV - Small Batch Sipping Bourbon

Product Information

Wild Turkey’s Longbranch Bourbon has unveiled a second chapter in its “Wonder What If” global advertising campaign, starring Matthew McConaughey. (Photo: Longbranch) Wild Turkey says that the brand was named when the president of the current brand, Austin Nicholls, went turkey hunting with some friends. He took with him an 8-year old bourbon which boasted 101 proof.

There’s a famous Howard Stern interview in which Stern asks McConaughey to explain why he was arrested while playing the bongos naked. McConaughey answered that the smell of the flowers wafting inside was so intoxicating that he decided to throw the windows wide open and blissfully conduct a loud, in-the-raw jam until the police showed up. Through this lens, this commercial makes a lot of sense — as do the infamous Lincoln commercials (this Jim Carrey-starring SNL parody is arguably the best one,) Matthew McConaughey (left) drinks a bourbon with Wild Turkey Master Distiller Eddie Russell (right). Wild Turkey This was already getting a little bitter before we added the bitters. So, as you can imagine, the bitterness has only increased. It definitely needs the added sugar to balance that aspect of the drink out. With Longbranch, it’s evident that the mesquite was used to add a Texan touch to the final Wild Turkey product. However, this is because it adds purpose to the filtration process, not flavor to the finished result. McConaughey is amongst many, many celebrities that have joined the alcohol world, such as Ryan Reynolds, Kendall Jenner, George Clooney, Peyton Manning, and Dwayne Johnson.The honest truth is that it’s difficult to find a reason why anyone wouldn’t want to own a bottle of Longbranch bourbon. It’s smooth, delicious, and offers just the right blends to make this an appealing drink to novice users who are just getting started in the world of bourbon. For Wild Turkey, “101??? has always held a special significance. It’s the hallmark Bourbon of the Wild Turkey portfolio, and the whiskey that my father and grandfather have spent their careers perfecting. Fans of our Bourbon have raised many a glass of Wild Turkey 101 to celebrate life’s many milestones, and today marks a milestone that makes me proud to share the Russell name with my father Eddie Russell and my granddad Jimmy Russell (or “Mimmy??? as his grandkids call him). This month – September 10th to be exact – “101??? takes on a new meaning as Jimmy and Eddie celebrate their combined 101 years of Bourbon industry experience – a touching homage to the Bourbon that put dad and Mimmy on the map. Matthew McConaughey has been ingrained in the Wild Turkey brand as creative director for several years now,” said Bob Kunze-Concewitz, CEO at Campari Group, owner of Wild Turkey. “As a lover of bourbon, and an integral part of the team, it was a natural next step for Matthew to partner with Eddie to create a new product for Wild Turkey. We are proud of the work they’ve done and have great expectations for this amazing new whiskey.” Wild Turkey has developed and delivered a bourbon that successfully joins its 81 proof release and its classic 101 offering. Longbranch is an easy bourbon to drink, and you’ll notice all the traditional flavors that make Wild Turkey the popular brand it is today. Finish: Long. Most of the palate notes continue through the finish, including the mesquite/marketing. Fades slowly without getting bitter. Very nice.

Creating something different and delicious might be just what your brand needs to give you the edge when it comes to your share of the market. When it comes to innovation in its industry, Wild Turkey ranks among the top performers.Matthew McConaughey and Master Distiller Eddie Russell are proud to present this rare, small-batch bourbon. Eight Year-Old Wild Turkey Bourbon is refined with Texas mesquite and oak charcoals for deeper flavor and complexity. The aroma is a balanced blend of vanilla and spices. Flavors of caramel, pear, and hints of citrus round out the palate, while the subtle, smoky finish is buttery smooth—with notes of gentle pepper and toasted oak. For the Longbranch version of this whiskey, notable Austin, Texas resident Matthew McConaughey worked with master distiller Eddie Russell to come up with a signature whiskey designed to Matthew’s tastes. The “Longbranch” name comes from the idea of reaching out an invitation — extending the olive branch so to speak. Product One thing I don’t get: any smoky notes. I didn’t expect it to be as pronounced as something like the Balcones Brimstone (which infuses scrub oak smoke in the whiskey) but a stronger indication of the Texas mesquite would be appreciated. It might just be that the mesquite isn’t strong enough to make itself known through the other flavors, but that still isn’t great in my book.

Palate: Medium body. Dry, despite the sweet aroma notes. Tons of oak, heavy root notes (root beer, sassafras, etc.), and balanced charcoal. I might taste mesquite, or it could be marketing. Either way, this is a tasty slightly-sweet bourbon with just barely enough tongue burn to feel legitimate. Excerpt: The aroma is sweeter and less oak driven than things like Wild Turkey 101 or any of the Russell’s releases and the palate follows suite with an even denser sweetness than the aroma. There’s also more char and something that almost resembles smoke in that spot between the sip and the finish.The standard Wild Turkey bourbon reportedly starts as a dry mix of 75% corn, 13% rye, and 12% malted barley. From there, the mash is fermented and distilled.