Cadbury Twirl Large Easter Egg, 198g

Product Information

The new launch joins the rest of the Peter Rabbit range, which includes Cadbury Dairy Milk Egg ‘n’ Spoon with Oreo, Cadbury Dairy Milk Bunny Orange Mousse and the Cadbury Hollows range, comprising of White Oreo Hollow Bunny and Cadbury Dairy Milk Holly Bunny, available in 50g and 100g formats.

The iconic bunny is celebrating its 120 th anniversary this year and will grace the front of the Cadbury Dairy Milk Hot Cross Bun Bar – new this year. Ocado always has a good selection of Easter eggs, many of which are gluten free. They also have a good selection of dairy free including some more luxurious eggs from the like of Booja booja that you would not find in supermarkets. In Waitrose, you’ll find a few exclusive own-brand eggs that more than make it worth the trip over. Below, we’ve rounded up how convenience retailers can prepare and meet their customers needs, including the latest launches from the brand. Getting off to a fast startLast year, Easter sales increased by 11% and with the Easter season this year lasting two weeks longer, timing is particularly important.

There are Aero Peppermint Eggs in this post that are gluten-free. But there are other Aero Easter egg variations which are NOT gluten-free. I was pleasantly surprised with the gluten free easter egg options in Lidl. They actually had quite a lot in comparison to Aldi. However, if you’d like a gluten-free Easter sweet treats post including those separately, or a separate gluten-free and dairy-free Easter egg post them please let me know! Generally, most of these eggs are found in the seasonal aisle of supermarkets, but you will often find the gluten-free and dairy-free eggs down the free from aisle. With great displays in high footfall locations in store, retailers can boost their self-eat and sharing offers to shoppers,” she said.

Cadbury Crunchie Chocolate Easter Egg (190g)

There’s a Cadbury’s Caramel Egg in this post that’s gluten-free. BUT other Cadbury’s Dairy Milk Caramel eggs (which come with a bar and have the extra text ‘Dairy Milk’ on the front) are NOT gluten-free.

The Cadbury Worldwide Hide will also return, enabling people across the UK to hide an egg virtually anywhere in the world using Google Maps. The brand will be visible through in-store PoS, as well as a fully integrated campaign across TV, outdoor and social media. I’m very specific in this post when I reference which eggs are gluten-free and safe to eat. So please don’t assume that, just because you’ve seen one egg from a particular brand in this post, that every egg by the same brand is also gluten-free. Beware of some of the vegan eggs that contain gluten free oat milk. Whilst you might see gluten free oat milk and think they are safe, they in fact are actually ‘may contain gluten’ so are still unsafe.Creating momentum at Easter means focusing on sharing options for your customers – and a key focus for Mondelez is a continuation of the brand’s partnership with Peter Rabbit. Morrisons had a good selection of branded Easter eggs but disappointingly most of their own brand Easter eggs this year are may contain or contain gluten. As I mentioned, most of these are down the seasonal Easter aisle so it can be a literal Easter egg hunt to find the right ones. So make sure you allow yourself enough time to make sure you’ve got the ones pictured which are safe for us to eat. From there, the manufacturer recommends adding ‘momentum’ to their Easter sales by ensuring they have the right range for shoppers looking to buy confectionery to share.

There isn’t as much on offer for us as there is in Tesco, but you will spot a few eggs here that you won’t find outside of Sainsburys so it’s definitely worth a look. The run-up to Easter weekend is about ensuring shoppers can find gifts to give to loved ones, starting with Cadbury’s shell-egg range and larger gift-worth options. Mondelez International has announced its Cadbury Easter 2022 line-up, starting with impulse to help convenience retailers capitalise on the second largest confectionery season after Christmas.As usual, M&S remains the place where you’ll find the most unique Easter eggs that can’t be found anywhere else!