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Or! has it to do with ‘Zeitgeist’– the defining spirit or mood, of what people feel and what is happening in the world. The fragrance was worn by stylish men, movie stars and those who understood luxury. (And borrowed, we suspect – as now – by many of the women in their lives.) The chic hand-made Art Deco bottle, then, graced many a smart bathroom shelf – and by the 1960s, it was a ‘best-kept secret’ shared by those-in-the-know. Rich in Sicilian citrus (bergamot, lemon, bitter and sweet oranges), this sparkling creation unfolds to a heart of lavender and Bulgarian rose, on warm, woody base notes – a formula that’s never changed, to this day. The BORN IN ROMA creation started with a dialogue with Valentino’s native city: Rome. The streets of Rome are full of the memories of the past. A symbol of free thought, a city where cultures and aesthetics layer on the walls. Reverence and irreverence collide. Recently style from the 1970’s has begun to resurface, open a magazine or fashion blog post, and you spot the odd fringe, frayed denim and where would we be without flares.
Composed in three steps around Valentino’s Colour, Cool, Couture notes, this musky floral eau de parfum intrigues with a floral lift of a thousand rose petals, twisted with a new clean and fresh addiction. BORN IN ROMA pays a tribute to both haute couture and street culture that coexists in Maison Valentino designs. There are so many other wonderful Perfumes from the 70s such as, Clinique Aromatics Elixir by perfumer Bernard Chant, Oscar by perfumer Christian Bastard-Lafitte for Oscar de la Renta in1977, Lauren created by perfumer Bernard Chantby for Ralph Lauren also in 1977, Ciara by Revlon in1973… but for now we will just keep it to our top ten Alongside the main collection, though, there’s Blu Mediterraneo. If Acqua di Parma‘s ‘Parma yellow’ collection is all urban elegance, this is a seaside vacation in Capri, or a walk in a cool, Tuscan forest: outdoorsy, breezy, reflecting (as they put it) ‘a casual, hedonistic and natural part of the Italian lifestyle’. It is hard to think of Fashion in the 70s without ‘Saint Laurent’ springing to mind, as Yves Saint Laurent was himself synonymous in revolutionising the landscape of 1970’s fashion.
Then Magnolia Nobile burst into bloom in in 2009, a celebration of that voluptuous spring flower, inspired by ‘the gardens of majestic villas along Lake Como, graced with magnolia trees’. We’re almost there, just imagining it. Well, you must also remember that in the 70’s Men wore ‘Aftershave’, and these great Fragrances that came to epitomise this era are so iconic, that we have decided that they deserve a separate article all to themselves. THE COUTURE HEART NOTES: The luxurious notes of Damascan rose essence creates a blooming and luminous femininity combined with the airy, yet tender freshness of Peony. Opium another of the iconic perfumes created for Yves Saint Laurent in 1977, it caused quite a stir at the time with its controversial name and ad campaigns.
Born in Roma Yellow Dream is inspired by the iconic golden sunrise of Rome, known as the Golden hour. But most of all, Acqua di Parma is about bottling shareable, wearable fragrances which are – quite simply – scented works of art, in their own right…
SELFRIDGES GIFT BOX
THE COOL BASE NOTES: a contemporary clean accord is entwined with a sensual white musk overdose that develops into a lingering powdery softness. The creamy, yet spicy notes of Madagascan Vanilla ensure a sensual, long lasting addiction.
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