Denzel's Bites, Natural Dog Treats - Soft Baked Dog Training Treats - Variety Pack - Mix of Healthy Dog Treats,100 g (Pack of 6)

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Nathan: I am unsure, but I suspect that people would say that I do. I can’t sit still for long! Who do you admire in business and in life generally? James: We are both pretty similar in this aspect. There are many business leaders out there who inspire us, as they continually put doing the right thing ahead of their own interests.

Nathan: For us, it is important to put sustainability and quality ahead of financial interest. One of our huge inspirations in business is Virgin and the Branson family. With such success and platform, the fact that they take the time to focus on supporting charities and helping start-ups reach their potential is amazing. The work they’ve done via Virgin Startup, for example, has been a lifeline for us and other entrepreneurs. How would you describe your leadership style? James: We both studied Animal Science and Nutrition at Nottingham University, sparking our interest in the pet food business. After both spending several years in the industry, we saw a need for a younger business that focused on healthier, better quality, locally sourced and eco-friendly alternatives that could meet the needs of health conscious and millennial pet owners. Nathan: For us, the key thing you should ask yourself as a business is – am I helping or hurting? Rightly, society now expects businesses to stand for more than just a healthy bottom line. James: I like to think that if people want to give it a go and try to succeed, then you can in any role. Learning stuff is the easy bit if you love it, so drive and enthusiasm is really important.Nathan: I hope that much bigger businesses will be pressured into taking note and following suit to make a positive change in strategy and in turn their impact on the world. Here’s a magic wand – what are you going to do?

James: I think it is important to be able to do both when running a small business and gritty start-up. You need to be able to balance detail with not getting caught up in things that don’t make a real difference to the big picture. Easier said than done!The confusion arises from the fact that avocados contain a substance called Persin. Persin is a substance found in the avocado pit, skin, bark, and leaves of certain varieties.