Ganni: Gimme More

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World-class photographers, stylists, designers and artists gather here to tell the GANNI story, with archive designs, collections, and iconic collaborations woven throughout. GANNI: Gimme More is a timely publication, printed on sustainable FSC certified paper, that offers readers a window into the world of GANNI, a universe that is playful, mindful—and never dull. Ganni: Gimme More Author Ganni, Contributions by Ana Kras and Richie Shazam and Rosie Marks and Jacqueline Landvik

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Everything comes together to capture the essence of the colorful “Scandi 2.0” aesthetic Reffstrup helped define. For the uninitiated, the concept of a Ganni Girl is about dressing for yourself and nobody else. The Copenhagen-based label helmed by husband-and-wife designer duo Ditte and Nicolaj Reffstrup creates pieces that celebrate individuality and encourage self-expression—making you feel like the best “you” you can be, every time you wear it. Here, in an exclusive excerpt from the brand’s debut monograph Ganni: Gimme More (Rizzoli), British journalist Susie Lau explores her definition of what it means to be a Ganni Girl."—ELLEThis debut monograph from Danish fashion brand GANNI documents Scandi 2.0 style, a growing global community of confident, unapologetic women and the unending pursuit of building a responsible fashion company. That’s why the book also features a photo-essay of Copenhagen by longtime Ganni collaborator photographer Ana Kras; an essay of what it means to be a Ganni Girl by London-based content creator Susie Lau; an interview with Priya Alhuwali, and a piece by New York-based writer Marjon Carlos. In partnership with Rizzoli, the premium label looks to highlight its Scandinavian sensibilities throughout the book, capturing its diverse network of creatives surrounding the brand, including photographers, stylists and designers, to help tell the Ganni story.

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Being a creative in New York is such a struggle, making ends meet and being able to support yourself,” Shazam told the Cut. “How does one survive in New York? I’ve been able to do that by wearing 30 different hats. I’m always grinding. I’m always hustling. So the smoke and mirrors of “You’re doing so well” is just me trying to pay my rent and make it work.”

That is Shazam’s definition of the “Ganni Girl”: someone who has built a community, is about her business, and “has her eyes on the prize.” Frida Kahlo: The Complete Paintings' by Marina Vázquez Ramos, Luis-Martín Lozano & Andrea Kettenmann

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The life of Italian shoe designer Salvatore Ferragamo is a colourful one. Born in 1898 in south Italy, he studied shoemaking in Naples before moving to America to design footwear for the stars of the silver screen. In 1927 Ferragamo returned to Italy, where he founded the eponymous House which was to become the major global fashion brand we know today. A photograph from the new “Ganni: Gimme More” book featuring Ditte Reffstrup. Courtesy of Ganni, Josefine Seifert Taylor Swift Is Reportedly Set on Becoming Travis Kelce's 'NFL Wife' as Their Whirlwind Romance Takes a Serious Turn

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Nicolaj Reffstrup also weighs in with an essay on the company’s approach to sustainability. Titled “The World Doesn’t Need More Clothes,” the essay looks at Ganni’s “honest not perfect” attitude toward responsible production and the multiple projects Reffstrup is spearheading to spread awareness around the issue, from mapping out the company’s supply chain to growing oyster mushrooms from the Ganni canteen’s used coffee grinds.