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But, in a way, it was heartbreak for a bigger cause – it was no longer sustainable and practical for the whole business to keep all branches open, as much as they wanted to. The Torre Lorenzo branch, for example, was located along Taft Avenue and across De La Salle University, and was hugely “dependent on the patronage of the student population.” If you are fully booked, you might think that you no longer need to market your business. In fact, there are many business owners who see marketing as an activity they do when they need sales and as soon as they are fully booked, they don’t think marketing is as important anymore and since time is tight they stop marketing their business. This is a big mistake! The worst part was that most patrons couldn’t physically say goodbye – by the time Fully Booked announced the closures on January 13, Fully Booked’s branch in Torre Lorenzo, Taft Avenue already closed the day before, the Century City Mall branch was closing shop on that day, and the Ayala Vertis North branch only had a few weeks left. Their S’Maison branch was also temporarily closed until further notice. Growing an e-commerce business is different from growing retail stores in terms of operations, marketing, and other aspects. Kudos to the employees for being able to adapt to these changes. Two years later,FullyBookedis still here: committed to the country’s growing community of readers,” Daez added, reiterating that e-commerce will continue to be the key growth area for the brand moving forward.
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Due to the move to remote learning during the pandemic, that greatly affected the traffic from students visiting the store. We only announced recently that it would close for good since our lease contract expires at the end of this month,” Daez said. Apparently, it was already temporarily closed since August 2021. Eventually, our customer base grew, and so did their demand for a wider selection. It was an organic and gradual growth, always striving to be customer-driven,” Daez told Rappler, sharing how Fully Booked was born. Patrons were at an emotional loss – a favorite safe place, hangout spot, and reliable refuge they used to frequent pre-pandemic would no longer be waiting for them after.
With over a hundred thousand titles across multiple genres, Fully Booked has captured the loyalty of book lovers of all ages. From Graphic Novels to books on Cookery, Architecture and Design, anyone who walks in a Fully Booked bookstore with an open mind and a thirst for a good read will ultimately find a story to fall in love with.
FULLY | English meaning - Cambridge Dictionary FULLY | English meaning - Cambridge Dictionary
At that time, our main goal was to keep the company going and to make sure there would be no employee retrenchment. We were fortunate that we already had our online store pre-pandemic so we just diverted our focus to grow our e-commerce to sustain the business,” Daez said. As much as more government support would help, Daez also said that they would rather focus on areas they can control. “The demand for physical books is high, it even increased during the pandemic, and meeting that demand is where we would like to focus on,” he said. The pandemic – with shutdowns and disruptions in manufacturing and logistics – exacerbated this problem. It’s quite tough to make sure that abookwill be available on our shelves on release date,” Daez said.All of the examples aren’t necessarily related to marketing your business, but any time saved from using technology across any part of your business will free time that you can then use to market your business. Now normally I will do more than this, but as an absolute minimum I commit to these marketing activities and I know exactly how much time I need to set aside to complete those activities.
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One of the big advantages of being fully booked is you should be currently be working with lots of clients. You can use this to your advantage in numerous ways. If anyone said that books weren’t essential, a lot of us would violently beg to differ, including Fully Booked. Daez said that one of the biggest challenges of being in retail as a bookstore is being tagged as a “non-essential” business in the pandemic. That, plus the constant and sudden changes in restrictions.MANILA, Philippines – When Fully Booked suddenly announced that they would be closing down three of their Metro Manila branches for good, bookworms and loyal patrons around the city were crushed. As if the pandemic wasn’t harsh enough, now their favorite community bookstores had to go, too?
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