Joined in 2023 
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63 About this deal
Cif is launching a line of co-branded products across the world with Scrub Daddy, the maker of fun and innovative cleaning tools including sponges and scouring pads. The nascent nature of refill models means that regulatory guidelines and public policies can be vague, and we’ve come across challenges with this in several of our pilots. What's more, as they are bulky and heavy, they don't reduce road transportation and grenhouse gas emissions. The design also makes them easier to use than many alternatives on the market, including refill pouches that can be difficult to pour and therefore quite messy.
Cif | Cif | Wilko All Cif | Cif | Wilko
But experimenting in real-world conditions has given us a lengthy list of insights – and an even lengthier to-do list. I put too much water in the spray bottle and when I addad the ecorefill some product came out of bottle.
The packaging uses 70% less plastic, is fully recyclable and contains 50% recycled plastic (with a plan to move to 100%). ecorefill should only be used with the relevant kitchen or bathroom bottle as it has been specially designed for each bottle. Except as required by any applicable law or regulation, the Group expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Group's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. In addition to this, the plan sees Unilever working collaboratively with partners to seek out solutions plus support and educate consumers on how they can reduce plastic consumption.
FAQ | Cif
These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Unilever Group (the 'Group'). Plus, they are designed to last approximately 15 times – about five years, on average – but instead, generally get disposed of after just one use. Aeruginosa, enveloped viruses like Sars-Cov2 and Modified Vaccinia Ankara, when used as directed on pack. To fully understand the opportunities and challenges related to refill–reuse models, the team analysed all of our pilots.To support an industry-wide shift towards reusable packaging at scale, we’ve carried out a review of all the learnings and insights gained through our pilots. The ecorefill contains a 10x concentrated formula, delivering the same superior clean for which Cif is known and loved. In addition to this, a major environmental benefit is the reduction in the amount of product that is transported around the UK.
Cif innovative at-home refill will remove 1.5 - Unilever Cif innovative at-home refill will remove 1.5 - Unilever
As a founding member of The UK Plastics Pact it is great to see continuous innovation by Unilever in their commitment to ensure all plastic packaging is reusable, recyclable or compostable by 2025. The small refill bottle – which is squeezable, so that all the concentrate is easy to get out – is recyclable and made of recycled material. With Cif Cream, it became possible to remove stubborn dirt without damaging the surfaces, leaving a beautifully clean result.Not only is e-commerce a fast-growing channel for Unilever as a whole, but it also provides invaluable insights and data which can help shape and support our relationship with consumers. The product still requires the same amount of water, but by diluting it home it means we're transporting 97% less water and therefore 87% less trucks are needed. Following the success of Cif ecorefill and OMO dilute-at-home refill formats, this year Dove launched a 4x concentrated body wash. Success depends on tailoring solutions accordingly, removing barriers to entry, and keeping systems as simple and affordable as possible.
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