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Circular and Co Leakproof Reusable Coffee Cup 12oz/340ml - The World's First Travel Mug Made from Recycled Coffee Cups, 100% Leak-Proof, Sustainable & Insulated (Black & Electric Mustard)

£7.995£15.99Clearance
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About this deal

The idea and concepts of circular economy (CE) have been studied extensively in academia, business, and government over the past ten years. In a linear economy, natural resources are turned into products that are ultimately destined to become waste because of the way they have been designed and manufactured.

Adidas has partnered with Parley for the Oceans to create a collection of shoes and apparel made from recycled ocean plastics.In their book Economics of natural resources and the environment, Pearce and Turner explains the shift from the traditional linear or open-ended economic system to the circular economic system (Pearce and Turner (1990)). Implementing the principles of circularity requires all engineering design teams to take a lifecycle approach to the product. The shift from linear flows of packaging to circular flows as encouraged by the circular economy is critical for the sustainable performance and reputation of the packaging industry.

But despite the multiple examples of companies successfully embracing circular solutions across industries, and notwithstanding the wealth of opportunities that exist when a firm has clarity over what circular actions fit its unique profile and goals, CE decision-making remains a highly complex exercise with no one-size-fits-all solution. The Netherlands is an example of a country from the EU that has increasingly moved towards incorporating a circular economy given the vulnerability of the Dutch economy (as well as other EU countries) to be highly dependable on raw materials imports from countries such as China, which makes the country susceptible to the unpredictable importation costs for such primary goods. Circular initiatives, such as clothing rental start-ups, are also getting more and more highlight in the EU and in the US as well. This model emphasizes the importance of selling services rather than products, an idea referred to as the "functional service economy" and sometimes put under the wider notion of "performance economy".This is especially true when a collaborative, through-life service approach is applied, highlighting the vast economic opportunities that can arise from embracing circularity in engineering lifecycles. The contemporary understanding of the Circular Economy and its practical applications to economic systems evolved incorporating different features and contributions from a variety of concepts sharing the idea of closed loops. Some car manufacturers such as Volvo are also looking at alternative ownership models (leasing from the automotive company; "Care by Volvo").

Four new ISO standards are under development and in the direct responsibility of the committee (consisting of 70 participating members and 11 observing members). As early as 1966 Kenneth Boulding raised awareness of an "open economy" with unlimited input resources and output sinks, in contrast with a "closed economy", in which resources and sinks are tied and remain as long as a possible part of the economy.Therefore, a future where waste no longer exists, where material loops are closed, and products are recycled indefinitely is, in any practical sense, impossible. Vitsoe supports the circular economy by minimizing over-consumption by designing for long life and modularity. This new model of economic development focuses on the production of goods and services, taking into account environmental and social costs.

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