Kissan Mixed Fruit Spread 17.6oz(500g) by Kissan Mixed Fruit

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But through some novel promotional campaigns and recipes, Kissan has been able to make it an integral part of the Indian breakfast by associating it with parathas and idlis. Sustainable Procurement: Kissan sources their raw materials through Public Private Partnership (PPP) in Maharashtra where they procure sustainable produce from smallholder farmers, tomato paste processor, Maharashtra government and the agri-input supply companies.

From “Spread the Love” to “Taste the Fruitful Joy,” these slogans make jams even more enjoyable and remind us of happy moments.Suddenly I had this doubt of whether the sweet taste comes from mixed fruit or sugar, so I decide to let you know in the Ingredients section. The brand's iconic taglines were always creatively written around its basic USP: "Wherever there is fruit, there is Kissan. They focused on their core product, which was jam, and decided to introduce new flavors and packaging. Helping Startups/ Companies/ and Small Businesses to Enhance Their Business Through Branding and Marketing.

Not all the fruits are represented in the image, very few fruits like (grapes, sliced pineapple, apple, orange, mango) are illustrated.However, these preservatives can sometimes harm health, especially when you consume them in high amounts. This gave them a competitive edge over rivals and also made them independent of import of the raw materials which was the strategy used by the competition.

The company launched new flavors like mixed fruit jam and mango jam, which became popular with consumers.Kissan Mustard Oil 100% Pure Mustard OilWonderful massage oil that can be used to help to improve skin textureKissan has been producing high quality products since 1974. Kissan Jam was now a healthier option than it used to be, and it appealed to health-conscious consumers. In Consumer spending perspective, this small pack can be bought easily and a demonstration can be possible by consumer.

Kissan Mixed Fruit Jam is made with 100% real fruit ingredients and comes in a food-grade plastic bottle. Today, Kissan is one of the largest FMCG brands in India, with a range of products that includes jams, spreads, ketchup, and pickles. Demand for jam: Earlier jam was seen as an accompaniment to bread and was a part of the Western breakfast.

Just make sure that any changes still reflect the essence of your product and resonate with your target audience. The company had reestablished its reputation for quality and taste, and people trusted its products. After the year 1993, the brand was taken over by HUL following which the brand has undergone a makeover.