Jatt Life Vodka

Product Information

MIST is seen as an excellent fit for the brand thanks to his lifestyle which showcases the brand’s high-life image. I will never let my girls hear any of that. I don’t want them to believe that they’re the inferior sex because they’re not, they’re absolutely equal. The Panel noted that the complainant had raised concerns that the word was seriously offensive within the Sikh community. The Panel therefore requested that expert advice be sought from various Sikh representative organisations to understand more about the definition of the term and any potential cultural meanings associated with the word. The Code Secretariat sought a view from five Sikh representative organisations all of which did not respond. The deal was signed earlier this month with the venues now serving all four varieties of Jatt Life’s five-times distilled French grain vodkas, including its flavoured products – lime zest, forest fruits and orange and pineapple. Ellis is the former commercial director for Pernod Ricard UK, whose brands include Jameson and Chivas whiskies, Beefeater gin and Martell cognac, and during his 16-year career at the firm he drove it to its highest-ever market share in the off and on trade channels.

I want to celebrate women. I feel it’s my duty to celebrate women, and my girls are my absolute badges of honour. Founded by Wolverhampton husband-and-wife entrepreneurs Baz and Sunny Kooner, it supplies four different flavoured vodkas and has made waves in the spirits market thanks to an online marketing campaign featuring social media influencers, upmarket bars, exotic locations and supercars.People still think it’s okay to say ‘ooh it’s going to be expensive when they get married’ - they wouldn’t say that to me if I’d had four boys, then they’d say I was so blessed - but life is expensive; school, nursery, education, feeding and clothing them is expensive. And, while I’m sure there are certain families where the girl’s side pays for everything, from my experience now everyone pays 50-50, so it would be just the same if I had all boys.

In addition to vodka and whiskey, Jatt Life also offers a range of flavoured gins. These gins cater to a growing demand for spirits with unique and distinct botanical profiles. While details of the specific flavours are not provided, it's clear that the brand aims to inject creativity and quality into this category as well. Sunny Kooner with her sisters and mum - Aman, Kiran, Bal (mum), Sunny and Simmy (Image: Copy Media)

Jatt Life Vodka is crafted from the finest French grain and manufactured with meticulous attention to detail.

Jatt Life is a disruptor brand but behind the imagery of fast cars, the high life and influencers there is a sound business that is being built on the strongest of foundations. Jatt Life, which was only set up in March last year, has already sold more than 200,000 bottles of its vodka across the UK and in Australia, Canada and New Zealand.

Baz Kooner, who founded Jatt Life with his wife, Sunny, last year said that they are delighted to add Snobs, Sobar, Theatrix and Henman and Cooper to the growing list of high-profile bars and restaurants the company supplies up and down the country. It follows earlier success in Spirit Business’s Whiskey Masters 2021 competition, when Jatt Life’s Irish whiskey came away with a Gold Award in the Blended Premium category. Earlier this year Jatt Life, which produces four different flavours of vodka alongside its whiskey and its own pink gin called Jatti Gin, moved into its own 15,000 sq ft facility in Kingswinford, which will allow it to bring its entire operation under one roof.He said: “Wayne is a hugely well-known and respected figure within Birmingham’s nightlife industry and so we’re extremely proud that he has agreed to serve Jatt Life at Snobs, Sobar, Theatrix and Henman and Cooper. The appointments are the latest moves in what has been a meteoric climb for Jatt Life, which was only set up in March last year and has already sold more than 200,000 bottles of its ultra-luxury vodka across the UK and in Australia, Canada and New Zealand. Baz Kooner said: “We said when we set Jatt Life up that we wanted to do things differently as well as bigger and better than anyone else, and we’ve got huge ambitions to create a brand that will eventually earn unicorn startup status. I noticed it when I had my first two daughters, Nimran, who’s five, and Harnam who will be four today (IWD). People would rub my shoulder in sympathy, they wouldn’t congratulate me, and they didn’t visit because they felt awkward. And when I first found out I was pregnant with the twins and it was girls, I was in a pretty bad place and feeling low, not because I felt sad for myself but because I knew the comments I was going to get. If I was weaker or I didn’t have such a supportive husband and family, I could have become depressed because it’s a pressure you don’t need to have.